8 Tips for Going Viral With StumbleUpon

How to help your article or blog post go viralThis is a guest post by Jeremy.

Have you ever wondered how some posts go viral with 100,000+ hits on StumbleUpon and others only get 23?  Or why two of your posts of equal strength and style differ in the amount of traffic you receive by several orders of magnitude?

When using StumbleUpon, there are many tips throughout the internet that are designed to help you maximize your ability to get stumbles.  The sad truth to this is that StumbleUpon is as elusive as figuring out Google or other large SEO factors.  The amount of metrics that go into determining what is good and what is bad make it impossible to decipher.

After years of playing with StumbleUpon, having an account blocked, and another become successful, then lose that success only to regain it again, I’ve figured out a few things that should be looked at loosely when trying to send traffic to blog posts.

1) Account Strength is the Beast

StumbleUpon lets you share many posts, make friends, and even have reviews of your account.  The more of these you have over more random sites, the higher your account will be rated.  This is simple; StumbleUpon trusts the views of users with hundreds of shares and a pattern of quality submissions than a spammer who only has a few dozen.  I did not even begin getting 100+ views on a stumble until after 50 unique reviews, and that is a modest count.

Try this: A great way to strengthen your account is to stalk sites that you know will get many reviews on StumbleUpon – like Matador Network.  Be the first to review a post immediately after it is live, and let the people behind you fill it with likes.  Your account gets stronger significantly from this.

2) The Friendship Double Edged Sword

Having friends on StumbleUpon is a great way to strengthen your account.  Your stumbles get a boost because people are friends with you, who in turn make you appear to be a trustworthy source.

Sharing recently stumbled articles with your friends, unfortunately, does absolutely nothing to get a post viral.  StumbleUpon cares more about organic likes than your friends liking a post just because you are connected.  With this, a post that gets 20 thumbs up and 5 reviews from friends may be stuck at only 50 views.

3) Organic Likes are Better

An organic like is someone who thumbs up or reviews your page that you are not connected with.  In order for this to happen they must stumble upon your site either by the toolbar or reading your site on their own.

When they thumb up your post or review it without any encouragement, the benefits are more substantial as this is a sign of an actual quality post.  It is possible for you to get one thumb up after a post from someone you don’t know who has a strong account, and end up with 600 or more views.

Remember: You can only get organic likes from your initial discovery if people are actually around to read your post, so submission time is key.

4) Submit Your Post at the Right Time – Staying in the Cycle is Key

When traveling Asia, I would submit posts at the equivalent of 3am, 4am, 7am EST time.  My StumbleUpon returns were low.  Why is that? No one is using StumbleUpon at that hour.  A post can’t be looked at if no one is clicking the Stumble button. Better hours are between 5 and 10pm EST when more people are at their computer.

When you submit, you get an initial boost of shares based on the post criteria (through means that are still unknown) and the strength of your account.  The rest of the traffic you get is from people that the post is shared with, and how many thumbs up you get.

If you get zero thumbs up, the post will fall out of the StumbleUpon sharing, and may never get traffic until someone boosts it in the future from reading your site.  If you continually get thumbs up and reviews from this initial burst, the sky is the limit and you will stay in the network for some time – the key to being viral.

5) What Posting Criteria is Good?

It is hard to say on this one. Since StumbleUpon is so secretive, everything is always purely speculation.  My best articles are always authoritative and not personal stories, making the use of the program even harder against us travel bloggers.  List posts also seem to do well as a site is deeming the “Best of” with authority and are generally easier reads.

The other major topic that you’ll see from time to time is photos.  We all have amazing photos, and it is important to showcase them front and center in any post you want to get stumble traffic from.  A post without photos is meant for certain doom.

Try this: You can get a feel for this by selecting the ‘travel’ topic and stumbling 20 or so posts just to see what comes up.  Here are the first few that I got:

“Mondays are for dreaming: Ten dream-worthy moments”

“7 Epic Journeys in SE Asia”

“Hohenzollern Castle – photos”

“Top 10 Man-Made Wonders: Amazing Monuments”

“Ultimate Guide to Packing Lists: 45 Tips for How to Pack Light”

“Mopeds in Mykonos – photo essay”

“Thailand Travel Photography”

See the trend?

The Pitfalls of StumbleUpon

Even with all of these tactics, there are a few thoughts you should keep in mind when submitting to StumbleUpon.  A few pitfalls will mean certain doom to a post and you will never get traffic to it again no matter how hard you try, unless a major player likes your page.

1) Review a post if you are the first thumbs up.

If you get a prompt for a review when you thumbs up a post, for the love of everything good, review it! A post with a like and no review is like the kiss of death and it takes a really strong SU account to bring a post back from this.  Ever see a post of yours stuck at ‘1’ and no more, only to take 8 likes and 4 reviews to get it to boost to 50? This might be one of the reasons for the problem.

2) Small photos have an equally bad effect.

This may be a stretch, but from what I can tell, StumbleUpon really likes photos.  When you submit a post, a photo should be large enough that it gets grabbed by the thumbnail image on the SU discovery page.  If it is too small, the photo will be a generic image of your blog or blank.  That does not give a lot of credibility to your post, and seems to have a negative effect.  I’ve found that bigger than 240x300px does the trick, but this is an estimate.

3) Don’t Over Promote and Remember to Actually Stumble!

It is easy to say do not over promote your own pages, as a history of repeatable behavior is the sign of a spammer.  Break things up by actually using your SU toolbar and stumbling for posts, liking them, and giving reviews.  Forgetting these may flag your account and reduce your potency.  But even though using the toolbar is great, you still have to vary your discoveries from many sites in order to keep the appearance of being random!


With these thoughts in mind, your StumbleUpon account can become very powerful.  But with that power, it is only as good as your organic likes let you become.  If you continually submit a string of posts that do not get likes, you will stop getting the critical initial traffic.  Be sure to balance the amount of discoveries you have from powerhouse sites and our independent blogs to ensure that your account gets ideal traffic on both ends.  Remember – It takes both an initial boost from your account and continual boosts from random users to go viral, and balancing that is very, very tricky.

For more great tips on using Stumble Upon check out Go, See, Write’s How-to Guide on driving traffic using Stumble Upon.

What is your secret trick to get traffic from StumbleUpon? Help us out and submit below!

Jeremy is the primary author of Living the Dream and Free Travel Contests, as well as co-author of the travel food blog The International Food Project. He has traveled to 34 countries throughout North America, the Caribbean, Europe, Asia, and the Middle East and currently planning his next long term adventure for 2013.

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About Todd Wassel

Todd Wassel is the founder and author of Todd's Wanderings and tribal leader of Travel Blog Challenge. Writer, traveler, conflict resolution specialist and lover of creating things while caffeinated. Learn more about him here and follow him on Twitter at @toddwassel.

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  1. Matt says:

    Thanks for these tips – certainly some interesting ones to consider and with a deactivated account, can’t imagine a better guinea pig! I’ve kind of stopped trying to understand SU – as you mentioned, it’s just a very difficult beast to conquer. I still stumble and review as often as possible, but can’t figure out when I get the boosts in traffic. All I know is it’s been awhile!
    Matt recently posted..5 Wineries Not to Be Missed While Traveling in New Zealand

    • Jeremy says:

      Are you deactivated on your own accord or from SU? If you were banned from SU and review something (first finder) it’ll still pop up as 0 reviews (at least it did when my old account was deactivated). I think there was a time at the beginning of the year when most of us stopped getting huge boosts in SU traffic altogether. I remember a time when I was getting 600+ per post at every submission and that dropped to maybe 30 on my own unless I got likes from those people. I thought I ruined the power of my account but others were saying similar things so somewhere along the lines SU changed their style some. It is really hard to predict.
      Jeremy recently posted..Monuments and Museums of Lisbon – Bringing History to Life

  2. caz craig says:

    I’ve just been cursing Stumble Upon and then I read this article. Makes me want to curse it even more. I absolutely detest it. It raises my bounce rate and doesn’t bring me quality traffic. Plus, it is so bloody buggy it is highly annoying. Half the stuff doesn’t work on firefox and the other half on Chrome so I’m usually stuck not being able to do anything, and their support is non-existent.
    Having said that though it can be good for traffic stats, which is why I use it with much cursing! These are great tips to help make better use of it. Thanks

    • Todd Wassel says:

      Are you guys really worried that much about bounce rates? I don’t really give them too much thought as no one has every asked me about them. With clicky stats its easy to filter out SU visits as well so I can analyze my bounce rate without it. If my bounce rate was high without SU than I would be worried and have to change something drastically. But otherwise I’ll gladly take the extra potential long term visitors for a few extra % points :)

      • I’ll take the extra stat numbers but I still hate how SU raises my bounce rate and doesn’t bring me quality traffic. I want loyal readers and stumble upon doesn’t really bring me them. I’m focusing on a bigger picture than just high traffic stats for advertising.
        Caz Makepeace recently posted..Meet Travel Blogger Annie Bettis

    • Jeremy says:

      You are so right. It is a gift and a curse. Every time I want to quit I get a post stumbled from a set of organic thumbs up with 3,000+ hits for a day. Then I’ll go on forever w/o getting massive stumbles and want to quit again only to repeat the process. The last one was a Top 5 list (go figure) that I reviewed myself and got maybe 50-100 hits. Then someone with a strong account liked it and then so did 15 others after that and it went crazy for a day. I still get a solid 15-20% of my traffic from old posts that are in SU. Considering I have 400 or so posts, a continual hit on a few every day amounts to a substantial amount of traffic even if I only get 300-400 page views per day right now (excluding me and immediate family)
      Jeremy recently posted..Monuments and Museums of Lisbon – Bringing History to Life

  3. Todd Wassel says:

    Nice post indeed Jeremy. Like Matt I have moved SU to the back of my mind. I submit and stumble things for blogging friends. But I don’t let it take up too much of my time, and I use it more as a nice addition. If extra people come to my site great! But I need to be prepared to capture them as readers, that’s the most important thing.

    I get about 20% of my visitors on average through SU (or su.pr as I use it heavily). But recently I got a massive spike due to an older post getting some traction. It probably sent an additional 5,000 visitors my way. Go figure it was a photo essay of Petra :) Happy to have it, but it won’t be my main promotion tool, just a supplementary one.

    • Jeremy says:

      Thanks! I know exactly what you mean. The reason Top 10 lists and Photo Essays work well with StumbleUpon is simple mostly because people dont have to read much and get entertained. I know when I get sent to Top 10 lists I don’t read the text but just the Top 10. Still, as I said in other replies, the traffic is desirable if you can convert it to full fledged readers. I don’t think I am very successful at that rate, but others might be more lucky.
      Jeremy recently posted..Monuments and Museums of Lisbon – Bringing History to Life

  4. Mike Collins says:

    I gave up on using SU for traffic and now use it for what I assume it was designed for. I like finding cool photoblogs with it, interesting videos and things like that. Stumbling through the web… I am probably like most SU visitors and tend to skip over most articles. Hence the high bounce rate.

    One thing that annoys me is when people “share” a site and fill up my email inbox. I never open the mail.

    I am not sure if bounce rates play a part in SERPS (no definitive proof) and the only advertisers that ever seem to be interested in it are banner ad people. And even then I am not really sure how important it is to them.

    SU will not play a part in Alexa score improvement if that is important to anyone. Personally I don’t care if my Alexa Rank is 12 or 12 million.

    Jeremy seems to have it pretty well figured out here though. I guess there is no such thing as bad traffic. Great tips and advice.
    Mike Collins recently posted..Mdina Malta- Timeless Beauty

  5. Jeremy B says:

    I use to focus on SU all the time. Now I don’t give much thought to it. I go on it every day and thumbs up and review things. I let other people submit my stuff to SU for me. I haven’t seen a lot of traffic from it lately because I haven’t spent as much time. If I get a lot of hits, that’s great but I know my quality traffic doesn’t come from that. However, exposure is exposure.

    Like Jeremy, I had figured out some of this as Anil (@foxnomad) did a good job of sharing info on this as well. My best post got over 3,000 views from SU. I would love to get more hits but now it’s a bonus rather than a focus.
    Jeremy B recently posted..Can travel and March for Babies save a baby’s life

    • Jeremy says:

      Letting other people submit your stuff to SU is great, but the amount of traffic you get from it can only be as well as how they submit your site (if they review or not) and the quality of their account. I had a great post get thumbed up w/o review once (it was a Top 10) and got near zero traffic until I got many thumbs up just because of it. So its really tricky. I like the line of thinking of it being a bonus. If you can achieve a goal of average traffic w/o spikes in SU traffic, then you are really ahead of the game anyway. A 3,000 hit post or more here and there doesn’t hurt either. I’m seeking out the elusive 100,000+ posts but think travel blogs and our topics might not have as much power to get to that, but we’ll see!
      Jeremy recently posted..Monuments and Museums of Lisbon – Bringing History to Life

  6. I have a SU account. I have used it to stumble and to review (when I remember), but it isn’t that engaging to me. I don’t get the same feeling of interaction out of it as I do with Twitter. I’m also with CazCraig here about whether SU traffic is worthwhile. Yeah, there is no such thing as bad traffic but if you look at it in a point of ROI if I spend an hour stumbling to get 1000 hits on some specific post that don’t stick around, is that worth the hour? Dunno.
    I have had a few posts get big returns in SU, but the time on site is so low and the blip in traffic doesn’t really last long. I’m not necessarily out for money on the site, but I imagine that the fickleness of a SU user means they are more likely to hit Stumble again rather than an Ad.

    So in the end, great article on how to work with SU, but while I am happy for any traffic that comes my way, I don’t think I am going to spend overly much time going after this avenue.
    GroundedTraveler recently posted..London Expat Experience

    • Jeremy says:

      I think that is the approach most of us are going to. I know I cannot dedicate an hour of stumbling just to make my account stay powerful. I’ve found that even if my account has scaled back in its initial plug that over time with people liking a post and potential reviews I will still get continual traffic every once in a while. As long as your post isn’t kicked out of the system completely for whatever reason, you should get traffic on it eventually. The number of likes and who did it would dictate on just how much you get though. I’ve noticed this in a few categories back when SU was newer that I would physically get all the way to the end of the category where they’d say “we have no more sites” So people who SU a lot might get to the lesser rated posts, hence why its lower traffic than higher ones too. Still, a few hits over hundreds of posts adds up
      Jeremy recently posted..Monuments and Museums of Lisbon – Bringing History to Life

  7. Nico says:

    This is some the best info I’ve seen on unscrambling the riddle that is StumbleUpon. As far as my site concerned, SU is the most active referrer, and it’s steady. I’ve had a few great viral posts in the past and they still seem to draw some looks. I agree with the other commenters that there’s a steep downside to it though, so for some it may not be worth trying to boost your ranking, but for me it’s too easy not to do. It takes what, 1 second to click a thumb and 10 more to drop a review. To me that’s money in the bank, so to speak, regardless of that nasty bounce rate number. I tend to like hits, no matter how much I know in the back of my mind that the user doesn’t really care about my site beyond the one post.

    Either way, this is an extremely informative article. Thanks for posting it.
    Nico recently posted..30 Days of India – A Journey In Photos

  8. Jeremy says:

    I think its funny that a post on SU where I specifically state in the post “you must review the post if you are the first to like it” was liked by someone who didn’t review it. Now 12 likes in and 2 reviews and there are only 12 hits according to SU. Coincidence? Is this SU traffic stat accurate Todd?
    Jeremy recently posted..Monuments and Museums of Lisbon – Bringing History to Life

    • Jeremy says:

      Either that or has an account that is not listed by SU traffic. On one page it says 4 reviews on the other only 2 show up. If that is not a mistake on my page views, then 2 people who reviewed it that aren’t showing up have bad accounts.
      Jeremy recently posted..Monuments and Museums of Lisbon – Bringing History to Life

      • Todd Wassel says:

        Ha! Very ironic :) Well at the moment it has 11 likes and 4 reviews (it says there are more but they are not showing up). As for hits, I there are 23 organic hits from Stumble Upon. Then again, I’m not sure this is the type of post that goes crazy on SU. Either way, we here at TBC appreciate it even if SU doesn’t and over 150 people have read it so far which is not bad for a niche site like TBC in one day.

        • Jeremy says:

          I use statcounter, and for organic hits the traffic comes up with the site including “stumble” and if its from su.pr it comes from “su” Kinda neat it shows the difference!

  9. sandinfo says:

    Hey, very informative and interesting. Looks like you put a lot of effort and research into it. Keep up the good work!!

  10. Jillian says:

    Thanks for shedding a little more light on SU. We do get traffic from it, but honestly I don’t see any correlation between the traffic and the amount of time I put in. It certainly seems to improve our one-time page views, but I’m not seeing the rate of return increase for returning users. I’ll keep a closer eye on the stats though. Frankly I find that it’s one more thing to submit/review without the impact of Twitter or FB. Glad to see others feel the same.

  11. Regarding the Organic is better.

    What is it that lets them know you are connected is it that you follow each other? Are you better not to follow a lot of people? My thought is that I follow quite a few blogs on stumble and I also will stumble them am I doing nothing for them because we are connected through StumbleUpon?
    Colleen (Shibley Smiles) recently posted..My Mistake- My Money- My Time

    • Jeremy says:

      This is getting about my range of knowledge, and this is only from what I’ve seen from my SU use (several years worth).

      If you share something with a friend via the share button, and they like it, the benefit you receive on that post is near zero. The trade off is that your account is more powerful for an initial push by having friends as it is a sign that you are reputable. Reputable friends means reputable posts. But having them ‘like’ something that you share for you does very little.

      The questionable part comes on whether or not stumble upon associates their blog with that account. In all novelties of the site, it shouldn’t. Otherwise they would know that you are promoting yourself and would ban you as it is against the TOS. So if you stumble their site they will get the push based on how powerful your site is because they are not linked to it.

      Now if SU has a tool that measures a site and who promotes it most, and sees that you are friends with a person who promotes one site more than most people and are promoting that, they might dock you. It is a stretch though so who knows.

      My point was that sharing a post with your friends via the toolbar does little. Sharing externally for independent likes might be a bit better, but still because you are friends might register something.
      Jeremy recently posted..Where You Should Be! – Prague- Czech Republic

  12. Jools says:

    Read quite a few guides to SU, but learnt some new things from this one, thanks! I never get anywhere near 1000s of views from it, but still it accounts for a nice chunk of my traffic. I only do organic stumbles now and def noticed better results, of course when I notice friends among those I always thumb up. Someone recently told me to send my shares of my posts. Just wondering who else does this and finds it effective? I don’t like getting emails for other people’s shares too often but it seems to only do this sometimes anyway. Adds to the shroud of mystique surrounding this already hard to fathom site maybe!
    Jools recently posted..Comment on Montreal- Coldness- Oldness and Cultural Discombobulation by Jools Stone

    • Jeremy says:

      I think sharing via the toolbar does nearly nothing as I mentioned above. The only real thing you get is your friend to read your post and not more organic visitors. With that being said, I still do it all the time.
      Jeremy recently posted..Where You Should Be! – Prague- Czech Republic

      • Todd Wassel says:

        My tool bar is full of things people have shared and I ignore them all now. Some people abuse it so now I ignore it completely. Some these somehow end up in my e-mail inbox as well, but not all. I’m not sure why some do and some don’t. Either way, bugging your friends on SU is just as bad as it is in real life and everyone should show some restraint :)

  13. Roy says:

    Thanks for the tips – have bookmarked this post! I’ve haven’t had the chance to play with Stumbleupon primarily because internet costs so much on my ship. But I’ll definitely need to check it out during the summer when I’m on land again :)
    Roy recently posted..7 Habits Of Highly Effective Travel Blog Stalkers

    • Jeremy says:

      It is good to play around with. If you are just getting started I highly, highly recommend to get your account strengthened by reviewing very strong websites to begin with. Don’t even start promoting your own content until at least 50+ reviews and several likes. Become patterned of quality and throw in a few SU of your own site for best results. The key part is showing restraint, which most of us cant do, which is why our accounts arent as good as they can be.
      Jeremy recently posted..Photo Friday Series 9- Stained Glass

  14. Jeremy says:

    I just want to point out that this post had 5 reviews after it first went live. Only 2 of them are now remaining as “real reviews” The person who originally reviewed the article is not listed as one of the remaining reviewers. This means that if you were of those 3 reviewers that are not remaining who reviewed it, your account is under suspicion and not giving SU power anymore. Any future reviews you give will only hurt that post.

    If this is not obvious, look to the fact that there are 18 thumbs ups on this article at the time of me submitting this comment. By my last look there were 445 page views for this one. Do you see the connection to why it takes so many thumbs up to integrate the post into the system AFTER bad accounts have been associated with it? Other posts I’ve had contact with that got 18 thumbs up (assuming most of them are organic which I assume they are) received nearly 3,000 hits.
    Jeremy recently posted..5 Ways to Back Up Photos on the Road

  15. June Young says:

    Thanks for the tips I have read this through and through. I have been looking for ways to increase traffic so I can increase my blog’s value and as I see it Stumble Upon is a relatively easy but still tricky way of doing it. Of course I am willing to try it out. As internet entrepreneurs we should be consistent in finding ways to make our site be known to the vast and boundless world of the Web. That being said, there are also boundless opportunities out there. Explore them!
    June Young recently posted..Why You Should Have a Credit Card with Return Protection

  16. Some interesting stuff here. We’ve been using SU for the past few months and it has certainly brought us a lot of traffic. I have to check out clicky stats, just using G-Analytics and certainly our bounce rate is quite high due to SU.

    I do have some questions regarding SU though. It’s my understanding that you are not supposed to “like” your own posts. I do see people doing that though, and just think that SU has to view this as a “no-no” and would think of it as spamming your own.

    But what about writing a review for your own posts? I noticed that you can write a review for your own article, but do not have to give it “thumbs up”. Do you think that is beneficial? I am trying this out for a photo essay of ours that got discovered, but no review assigned to it…

    Here’s the flip-side. I went onto the StumbleUpon blog site and looked at their recent articles. They “liked” them and wrote their own review. So if there are “rules” they sure are not following them?!?!

    Anyway, great post and stuff here. One day we’ll unlock the mystery that is SU.

    P.S. Glad to see our review is still around, and our account is not “under suspicion” ;)
    Pete | Hecktic Travels recently posted..Dear Uncle Calvin – With Love- Jack &amp Jill

    • Jeremy says:

      I dont think its possible to review a site without thumbing it up. I think you can thumb it up and exit out of the review process (screwing it up) but by reviewing it you are inherently thumbing it up.

      The liking your own post things is considered a no-no because people over do it and then their account is flagged as spammy. If you dont submit variety then your account wont be given any credibility. So people just say do not submit your own to avoid that temptation. There is no way for them to know it is your site unless you have the same acct name or something recognizable.
      Jeremy recently posted..5 Things I Missed from Home While Traveling

  17. Angela says:

    These are helpful tips, I’ve been trying (unsuccessfully) to understand how SU works, it’s just unpredictable..
    When I signed up, I think about three years ago, I remember I used to get so many hits for every stumble. Once, a friend of mine thumbed up one of my posts and sent me about 500 visitors all together.
    Then it stopped, almost no visitors every time I submitted my posts, then all of a sudden I would see through the stats that an old post of mine (months after I published and submitted it to SU), would get 1000 hits in one day. I can only guess some strong account gave a thumb up to that post.
    Now, as a general rule, I don’t get too many hits, certainly less than before, sometimes I get 20, sometimes 50, my latest post is now at about 240, and I have no idea how this could happen..
    I’ll try to apply the tips in this post and see what works for me and what other findings I might come up with..
    Angela recently posted..A trip- a photo – Iguazu Waterfalls

  18. Peter says:

    Great post Todd, Ive had a bit of a hit and miss relationship with Stumble. My success with it tend to be along the line of list and photos, so it looks like you’re on the right path. Just one question, does you’re EST refer to the states?

    Peter recently posted..Photo of the Week- Cycling in Amsterdam

  19. Lots of great info there. I guess I’ve been doing it wrong!
    Roy | Cruisesurfingz recently posted..How Hitchhiking Made Me A Better Free Hugger

  20. Monica (@thetravelhack) says:

    Thanks for these tips. I never really ‘got’ SU so never really use it but I know it has a lot of potential. I was told to never stumble your own posts but is this not true?

    • Todd Wassel says:

      Hi Monica, it is fine to stumble your own posts. Just make sure that you are stumbling other people’s posts more often. Also, never be the first to stumble your own post, and when you are the first to stumble someone elses always leave a review. In fact it is good to leave a review each time you thumb up a post on SU. It makes you look like a good citizen :)

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