Social Networks Helps Businesses Bypass Traditional Mass Media to Build Brands | Increase Traffic | Forum

Like it or not, retailers who want to find where their shoppers are
hiding these days need to start looking in the blogosphere. Vaynerchuck
is one of the few who sees, and has successfully exploited, the
business potential of blogging. He believes that Social business is the future of our society,” Vaynerchuck says. “You
need to get talked about in social networks.” Again, most of us hear
"yadda yadda bling blog."

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What “social business” means, according Vaynerchuk, is that you want to
use blogging to become the company that people want to hang out with.
This is not such a foreign concept., Borders, and
are brick-and-mortar companies that people like to hang out with. The
constant presence of people in their stores is proof of that.

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